Inbound United!

Well there is a new project in the community and so far you’d like at least the minimalistic design.

It’s a platform where you - the inbound marketer will find all hot news, and handy! It’s a colloboration of Rand of SEOmoz & Dharmesh from Hub Spot, so go check it out.


Outreach in Difficult Niches

Link-building for sites in certain fields is inherently tricky. Any seasoned SEO will be intimately familiar with this. You can have identical outreach email templates for two completely different sites, send speculative enquiries to identical targets and invariably find that the return for sites in one niche will be higher than the other.

But why is this? What are the difficult niches and what differentia do they share to cause trepidation and fear in the minds of the reluctant email responder.