I am quite into local these days, and had to go through numerous publications on the topic, so you might find these useful as well:
What sets an awesome speaker apart from an average one? Their content? Their delivery? Sprinklings of magical unicorn dust?
Link-building for sites in certain fields is inherently tricky. Any seasoned SEO will be intimately familiar with this. You can have identical outreach email templates for two completely different sites, send speculative enquiries to identical targets and invariably find that the return for sites in one niche will be higher than the other.
But why is this? What are the difficult niches and what differentia do they share to cause trepidation and fear in the minds of the reluctant email responder.
This is my second favorite pro topic this year after the Google+ vs Facebook saga. Dr Pete again. Tune into it.
If you were asked as many times as I was how to get these, (and don’t know the answer), here you are.
Still unsure whether to go to the SearchLove this year …
Time to get the ball rolling with @randfish from SEOmoz