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New Unnatural inbound links message – what should you do?

Last week Google sent out a load of unnatural links messages to websites that sometimes only had a very small number of unnatural links and in some cases had never really built any links that could be classed as “unnatural”. Even SEOmoz received one!

The messages caused a lot of confusion and panic to the extent that Google has now sent a new revised version of the message to all the sites explaining that they are only taking a very targeted action on the links rather than the entire site.