Dublin Web Summit 2012 Main Stage

For two years, we’ve combined incredible speakers like the founders of Twitter, YouTube and Skype, with incredible networking. 2012 will be our biggest event yet. Our speakers are the driving forces in technology globally, reshaping entire industries as entrepreneurs, engineers, inventors and more from companies including Google, Facebook, Amazon and Twitter. With multiple stages, covering almost every topic, we cater to every community from programmers to startups to CMOs and CEOs.

Next Generation SEO by Aaron Wall

Next Generation SEO

There is a good thread on Webmaster World entitled “Next Generation SEO”. Many webmasters hit hard by the uncertainty created by Panda and Penquin are wondering what approaches might work best in the future.

Here at SEOBook, we’ve long advocated the approach of grounding SEO within a solid marketing-based strategy, so we post frequently on this theme. But this is not to say the technical side - algorithm gaming - no longer works, because it most certainly does.

Let’s take a look at both approaches, and how they can be fused.

Check the rest on Aaron’s blog.

New Unnatural inbound links message – what should you do?

Last week Google sent out a load of unnatural links messages to websites that sometimes only had a very small number of unnatural links and in some cases had never really built any links that could be classed as “unnatural”. Even SEOmoz received one!

The messages caused a lot of confusion and panic to the extent that Google has now sent a new revised version of the message to all the sites explaining that they are only taking a very targeted action on the links rather than the entire site.

‘If you don’t ask, you don’t get’ Roundup

[Check the original publication on the She Says website]

Our second event for 2012 was an exciting interactive workshop around the subject of ‘If you don’t ask, you don’t get’.

We were very lucky to have the generous space of Ninefold, a cloud computing and cloud storage company, that boasted some seriously glamorous views of Sydney’s CBD.

However, there were more than just glamorous views on offer. Here are few highlights:

Laura Peck, Digital Director, Starcomm Mediavest

  • Before asking for what you want, ask yourself what is it that you bring to the business.
  • Loyalty. It was a common response from the group, however it is not good enough. Your boss will expect you to be loyal the moment you join a company. So think again!
  • Make it easy for people to see your value by quantifying it. For example: “I helped to increase our client’s spending by 30%”

Brandie Foote, Gestalt Counsellor

  • Examine your inner critic and look at how it is preventing you getting the things you want. Do you stop yourself because your inner critic tells you that you are not good enough?
  • Explore where or how your inner critic has emerged. Understanding this can help you tackle your inner critic head-on. Was it the conditioning of your parents?
  • Be kind to yourself. You’ll never be able to completely lose your inner critic, but you can learn how to control it.

Rebecca Caines, Life Coach, Sparks Elite

  • Consider where is the best place to ask for what you want. A casual coffee off-site may work better for you than your boss’ office.
  • Be aware of your body. 97% of our communication comes from non-verbal cues.
  • Take care with your choice of language and be clear about what you want the end outcome to be.

Lizi Hamer, Senior Art Director, Saatchi & Saatchi

  • Remember you are not alone in achieving your end goal. Let people support you – even those that don’t know you.
  • Be ambitious with your goals. The more you stretch yourself, the more you grow.
  • The most important person you need to ask – is you. What do you expect from yourself?

As you can see the 70-strong crowd of women were very lucky to have such wonderful speakers imparting their wisdom and paving the way for us to get what we want.

Google CEO: "Nothing Seriously Wrong With Me" (Though What's Wrong Still Remains a Mystery)

In an internal email to staff, Google CEO Larry Page wrote that “there is nothing seriously wrong with me,” noting he would be in charge as usual.

Page missed a shareholders meeting last week and with the search giant saying he would not speak its upcoming Google I/O developers event this week or its next quarterly call in July, due to an unspecified issue with his voice.

Google has declined to give more information about the illness, despite what is likely to be increasing investor concern. But right now, Google shares have remained steady, even gaining slightly on Friday.